French jeweller Maison Boucheron has opened the doors to its first-ever boutique in Los Angeles, marking an expansion in the U.S. market.
Located on Rodeo Drive, the 5,296-square-foot space serves as Boucheron’s West Coast flagship.
The boutique concept draws inspiration from Hollywood, characterized by a Boucheron green carpet, reinterpreting Hollywood’s famous red carpet. Inside, the layout is composed of distinct areas that highlight the Maison’s creative vision, culminating in a VIP space designed to capture the exclusive energy of an Oscar after-party.
Accessible via a staircase lined with wallpaper featuring Boucheron’s historic advertising campaigns, the room invites guests into a dramatic, cinematic setting. Shades of violet, pink, and blue dominate, accented by silver satin and touches of bitter orange.
Completing the space are original portraits of Elizabeth Taylor and Rita Hayworth displayed alongside the pieces they once wore, a nod to the Maison’s enduring relationship with American cinema and style.
Meanwhile, the exterior facade draws inspiration from nature interpreted through an art deco lens, crafted in a green terracotta volcanic stone component. The nature that we find on the façade also continues inside with the bas-reliefs on the wall.
Lastly, throughout the store, handpicked unique pieces contribute to the overall charm and character.
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