THG-owned premier online beauty and wellness destination LookFantastic has formed a “dynamic new partnership” with self-development coach and author, Roxie Nafousi.
She will serve as a brand ambassador “embodying the synergy between inner confidence and outer beauty”, THG said.
In her new role, Nafousi will collaborate with the brand on various initiatives, including curated product selections, exclusive content, and campaigns “designed to inspire and empower individuals to embrace their unique beauty and unlock their full potential”.
With her appointment, Nafousi also “brings a unique perspective to the world of beauty… her philosophy centres on the belief that true radiance stems from a combination of self-care rituals and a strong inner foundation. This perfectly aligns with LookFantastic’s commitment to offering a holistic approach to beauty, encompassing not just products, but also bringing that ‘fantastic’ feeling to all”.
Brand MD Keely Gough added: “Roxie’s expertise in self-development and her passion for empowering individuals to live their best lives makes her the perfect partner for us. We believe that beauty is deeply connected to confidence and well-being, and Roxie’s insights will resonate with our customers on a profound level.”
The partnership also marks a “significant milestone” for the brand, “reinforcing its dedication to providing customers with a comprehensive beauty experience that nurtures both inner and outer wellbeing”, it added.
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