Isabel Marant appoints Sophie Condroyer as chief marketing officer

Isabel Marant has reorganised its communication and marketing department. The Parisian label founded in 1994 by the eponymous designer has appointed Sophie Condroyer as chief marketing officer, and promoted communication director Jean-Philippe Abautret to the post of senior vice-president global communication.

“The new organisation reflects the label’s desire to adopt a more globalised and integrated approach in its communication strategy,” said Isabel Marant in a press release, outlining that Condroyer “will contribute to Isabel Marant her in-depth knowledge of brand and communication strategy, derived from her extensive international experience.” Condroyer will oversee the label’s global marketing and communication strategies, reporting directly to Anouck Duranteau-Loeper, CEO of Isabel Marant.

Like many in the market, the label is going through a troubled patch, and has strengthened on the marketing strategy front by tapping an experienced luxury industry executive.

Condroyer comes from Chloé, where she had been working in the same role since 2018. She created a marketing office within Chloé’s communication department, taking charge of social media, press relations and strategic planning, Isabel Marant explained.

She actually studied law and is a graduate of the ESSEC business school. In 2009, she joined the LVMH group’s leading label, Louis Vuitton, where she climbed up the ranks to take charge of global digital communication in 2012. In 2016, she moved to Kering, joining Saint Laurent where she oversaw media relations, marketing and digital communication, before switching to Chloé two years later.

Abautret joined Isabel Marant in 2020 as communication director. He was previously in charge of the Isabel Marant account at communications agency KCD, where he worked for over eight years. In his new role, Abautret will oversee communication strategies, media relations, celebrity relations, influencers, events, social media, and creative talent management.

“Sophie’s arrival and Jean-Philippe’s promotion reflect our strong desire to expand the scope of our communication strategy at a pivotal moment of our development, boosting Isabel Marant’s visibility while staying true to its DNA,” said Duranteau-Loeper.