Eastside Golf opens first US retail store at Detroit Metropolitan Airport

Lifestyle brand Eastside Golf has opened its first U.S.-based retail store inside Detroit Metropolitan Airport. 

The 300-square-foot space, operated in partnership with Paradies Lagardère, offers a curated selection of the brand’s signature apparel and accessories, including its signature Swingman sweatshirts, tracksuits, performance polos and bucket hats. 

Founded in 2019 by former Morehouse College golf teammates Olajuwon Ajanaku and Earl Cooper, Eastside Golf has been recognized for reshaping the game’s image and appeal through authentic storytelling, collaborations, and fashion-forward design. 

“I came up with the idea for Eastside Golf while I was working in finance in Detroit,” explained Ajanaku, Eastside Golf’s founder and creative director. 

“I remember showing Earl a sketch of our Swingman logo, and he suggested I put it on a T-shirt. I did, and I was stopped so many times while I was walking around Detroit by people asking where I got this shirt. At that point, I knew there was something there and Eastside Golf was born. With that history, it just feels right to open our first store here.”

“Detroit, and the state of Michigan, will always have a special place in my heart,” added Cooper, co-founder of Eastside Golf, who was born in Flint and spent years working as a PGA Teaching Professional at the Detroit Golf Club. 

“I was born in Flint, and became the first-ever Black PGA Teaching Professional at the Detroit Golf Club. To be able to open our first store in a city that has so much meaning for both Olajuwon and me feels like a full circle moment for our brand.”

The store’s launch follows a strong year for Eastside Golf, which has expanded its retail footprint through new partnerships with Nordstrom, Dick’s Sporting Goods, Golf Galaxy, and House of Sport. It also operates a store in Tokyo in collaboration with High Draw and launched in PGA Tour Shops in 2024, leading to a presence in 10 PGA Tour locations.