Maison de Sabré partners with Nikki Beach for European pop-up series

Leather goods brand Maison de Sabré has launched a new immersive retail concept in partnership with global lifestyle leader Nikki Beach Hospitality Group. 

The collaboration, titled “Sabré Solstice”, brings the brand’s latest limited-edition Raffia Collection to life in a series of luxury beachside pop-ups across Europe. The experience debuted on June 23 at Nikki Beach Saint-Tropez and will travel to Lucia Cannes from July 5 to 8, before concluding at Nikki Beach Mallorca from July 17 to 20.

The Raffia Collection, handcrafted from natural raffia and paired with full-grain DriTan leather, embodies coastal luxury through a design-led, sustainable lens. Alongside the Raffia line, Maison de Sabré is introducing its playful SabréMoji Fruit Coin Purses, sculptural mini accessories made entirely from repurposed leather offcuts, and the popular SabréMoji Fruit Charms designed for styling and personalisation. 

“This collection was always designed to be sensory and evoke feeling — from the scent of natural raffia to the texture of full-grain leather — and Sabré Solstice brings that vision to life,” said Omar Sabré, co-founder and CEO. 

“We’ve always done things our own way — first, bold, and unexpected. Offline is our new playground, and we’re applying the same relentless creativity that built our brand online. We don’t believe in glass ceilings — we’re here to disrupt the system and truly make our mark.” 

Timed with peak European travel season, the pop-up tour represents the brand’s continued momentum in experiential retail and global expansion, with six pop-ups launched in the past six months across New York, Paris, Milan, Osaka, Harajuku, and Daikanyama. 

In the U.S., the brand has expanded into high-touch physical retail with more than 15 Charm Bar installations rolling out in Bloomingdale’s stores nationwide, as well as continued partnerships with Nordstrom and Saks Fifth Avenue. The U.S. now stands as one of Maison de Sabré’s fastest-growing markets.

“Fashion is one of our six core elements and an important part of how we express the Nikki Beach lifestyle,” added Lucia Penrod, CEO, owner, and cofounder, of Nikki Beach Hospitality Group. 

“We love partnering with brands that share our barefoot luxury spirit and global mindset. Maison de Sabré brings a vibrant energy to our summer season with a new experience created to inspire and connect.”