Allbirds announced that it has signed three new distribution agreements across Eurasia, advancing its strategy to drive long-term, scalable growth in international markets.
Notably, Beosport will serve as the exclusive distributor in the Balkans beginning in January 2026, 911 Fashion will take on distribution in Israel starting October 2025, and Tradist Distribution will lead operations in Turkiye and Central Asia beginning July 2025.
“Our strategic decision to transition to a distributor model in international geographies is proving to be highly successful,” said Annie Mitchell, CFO of Allbirds.
“Over the past 18 months, we have partnered with world-class distributors and extended our brand reach with a profitable operating model. With the signing of these three new agreements, we look forward to bringing the Allbirds brand to additional countries throughout Eurasia.”
With these deals, the company has now partnered with 16 distributors globally. Earlier this year, it named Kiwi Life Group as the exclusive distributor for Allbirds in Central America, the Caribbean, Chile, and Colombia, and Trendy King as the exclusive distributor in Spain and Portugal, among others.
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