Milano Unica trade show records 10% rise in international visitors

The Milano Unica textiles trade show has recorded a 10% increase in international visitors. The show’s 41st edition held on July 8-10 in Milan saw rising attendance figures for visitors from most of the markets where Italy exports its textiles, except for visitors from China, down 3.5%, and Korea, down 14%. Visitor numbers from other countries significantly increased, for example from the Netherlands (up 46%), Germany (up 33%), the UK (up 23%), the US (up 16%), France (up 14%) and Japan (up 9.5%).

The share of international visitors at the show, which presented the Fall/Winter 2026-27 collections of premium fabrics and accessories for men, women and children, was 45% of the total. The number of exhibitors too was up from last edition, to 735, driven by an 8.7% increase in European exhibitors. 

“Almost all the main markets for Italian exports of fabrics and accessories, both in the EU and outside the EU, have responded positively. While the results, which I hope will be positive, will be seen in 2026, the satisfactory attendance figures of foreign buyers, a fact confirmed by the extensive positive feedback I gathered among fellow exhibitors, makes us look to the future with moderate optimism,” said Simone Canclini, president of Milano Unica.

“The exceptional results we have achieved in this edition of the show are the fruit of our team work, (..) and they confirm the strategic role Milano Unica plays in supporting [Italy’s] textile and fashion industries, evident also in the partnership with the MarediModa show,” said Massimo Mosiello, managing director of Milano Unica.