Paul Smith introduces Art of Travel for summer campaign

Paul Smith has launched a summer campaign entitled ‘Art of Travel’, with British actor Daniel Ings signed to “bring the campaign to life”.

A friend of the fashion house and its signature founder, Ings’ “humorous nature and witty demeanour are the traits that align with the British design house and bring the campaign to life in quintessentially British way”. 

He takes the viewer on an emotional journey as he embarks on the relatable travel rituals. Taking cues from an off-screen voice, “he comically expresses this range of emotions in each of our three scenarios” – packing at home, on the way to the airport [Heathrow Terminal 5], and eventually making it to the departures.

Alongside Ings, the campaign features a range of Paul Smith hero pieces – British Tailoring such as our checked work-wear jacket, A Suit to Travel In and pieces from our Made in England knitwear collection mixed with the well known Signature Stripe offer.

The brand noted that “travel remains a key message for Paul Smith… Ever since launching the Suit to Travel In, it has remained a priority to continuously develop and perfect the offering”.

That means it’s now available in a range of colours and styles.

​The campaign was shot by Jonathan Daniel Pryce, video by Andy Donohoe & Thomas Wootton, stylist was Ben Schofield with grooming – by Nick Barford.

Meanwhile, July also marks the launch of the first Paul Smith luggage collection. Created in collaboration with South-Korean company RawRow, their signature aluminium trunks have been given a Paul Smith twist.