Zara launches Accra-inspired capsule with Otis Kwame Kye Quaicoe

Zara, the global fashion giant under the Inditex umbrella, continues to bridge the gap between fashion and fine art. After partnering with Chinese textile artist Fanglu Lin, the brand now collaborates with Ghanaian painter Otis Kwame Kye Quaicoe on a men’s capsule collection inspired by his hometown of Accra.

Together, Zara and Quaicoe have created a collection inspired by the natural elements and aesthetics of the artist’s hometown, Accra. The pieces evoke the places, objects and people central to Quaicoe’s artistic universe, expressed through a rich color palette where neutral earth tones meet vibrant hues.

With prices ranging from €19.95 for a short-sleeved T-shirt featuring the artist’s signature to €69.95 for a bomber jacket, the collection includes cotton trousers embroidered with floral motifs, shirts, Bermuda shorts, a cardigan, a sweater, and swimwear, all crafted from cotton, knit, and jacquard fabrics.

The capsule also offers a wide range of accessories, including clogs, sandals, earrings, necklaces and a bandana. It is available on Zara’s e-commerce platform and in selected stores.

The Galician brand, currently celebrating its 50th anniversary, operated a commercial network of 1,759 sales points, including both company-operated and franchised stores, as of the end of 2024. Financially, Zara, which reports combined results with home and décor brand Zara Home, recorded revenue of €27.78 billion in its latest fiscal year, a 6.6% increase compared to 2023.

Since its founding, Zara has been part of Inditex’s portfolio, which also includes Massimo Dutti, Bershka, Stradivarius, Pull&Bear, Oysho, Zara Home and Lefties. The Inditex group, chaired by Marta Ortega, posted a 7.5% sales increase during the same period, reaching €38.63 billion in turnover.

€1 = $1.16