Farm Rio opens latest pop-up at Bicester Village

Farm Rio’s expansion journey continues will the colour-centric fashion retailer opening a pop-up store at the luxury designer outlet shopping destination Bicester Village.

Joining over 160 fashion boutiques at the popular open-air, pedestrianised Oxfordshire setting, the store features a wide selection of the brand’s signature maxi dresses, matching sets, graphic tees, and artisanal styles. As well as previous season collections, the store also includes a curated section with full-price pieces from the latest collection, it noted.
 
Despite its temporary status (it opens until 30 October) the space “recreates the full Farm Rio experience”, featuring nature-inspired design details such as the tropical wallpaper by long-time collaborator Dominique Jardy, “in harmony with the village’s green surroundings and charming walkways”.

The Brazilian brand has been busy expanding its presence in the UK this year and its success has been marked by expanding its pop-up stay at London fashion department store Selfridges until the end of this month. The 732 sq ft space on the third floor has been open since May.

Also in May, the brand opened a 2,000 sq ft space in London’s Carnaby Street, becoming its third store in the capital. It joined its other high-profile shopping locations in Marylebone and the King’s Road.