In a very timely campaign, given that the well-supported women’s football Euros in Switzerland are ongoing, footwear brand Crocs has launched a “bold” new campaign to celebrate the wider rise of women’s football fandom.
It’s all about the new generation of female fans “who express their love for the game through fashion, community and self-expression”.
The campaign captures how “real fans across the UK celebrate female football in their own unapologetic way”, with the Crocs Classic Clog “as their go-to footwear for comfort, self-expression and customisable flair thought Jibbitz charms”.
The campaign featuring Lirian Santos, English-Brazilian freestyle footballer, and her story that “celebrates the beauty of her two cultures”.
A Brazilian-themed BBQ is “her way of bringing friends together — celebrating the game, backing the English team, and expressing her unique identity” — all while confidently wearing her Crocs Classic Clogs, fully customised with those popular charms.
It’s been a busy summer for the brand, opening a London outlet store for the first time in June with a store at Wembley Park’s London Designer Outlet.
Crocs has also expanded its commitment to sustainability by bringing its ‘Old Crocs. New Life’ scheme to the UK and mainland Europe.
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