Kylie Cosmetics is set to expand its product portfolio in India following strong consumer demand during its first year in the market. Introduced through House of Beauty, the beauty label founded by Kylie Jenner has quickly gained traction, particularly with its Lip Kits, and now plans to roll out 50 to 60 new SKUs across lips, face, fragrance, and skincare.
A key highlight in the upcoming lineup is Cosmic 2.0, the second edition of Jenner’s signature fragrance, Indian Retailer Bureau reported. Since its launch, Kylie Cosmetics has established a presence in 29 Sephora stores and expanded across major metros including Delhi, Mumbai, and Chandigarh. During the festive quarter, the brand saw a twofold increase in average monthly sales and a 75% rise in store footfall during Diwali and the holiday season.
The brand’s first fragrance, Cosmic, and Kylie Skin Lip Oils were among the notable launches over the past year. Commenting on the performance, Vikram Vijay Kant, chief business officer at House of Beauty, said, “2024 has been pivotal for Kylie Cosmetics in India… We are additionally planning to expand our e-com presence to scale our reach and visibility in 2025,” Indian Retailer Bureau reported.
“India is more than just a growth market,” said Coty India’s business development director Rizwan Mulla. “Our next steps involve expanding into additional channels to meet rising consumer demand.” Kylie Cosmetics launched with a range of lip kits in 2015 and changed its name to its current iteration in 2016.
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