June 19 sees the debut of the latest Dr Martens collab in which it has linked up with the “by girls for girls” cult NYC label MadeMe for a second time.
The new partnership revives “the iconic Buzz by fusing ‘90s rave nostalgia and unapologetic attitude into one standout silhouette,” it said.
Founded by Erin Magee, described as “a pioneering force” and chief creative officer at Supreme, we’re told that MadeMe “brings a bold and nostalgic lens to the collaboration. Known for its rebellious spirit and unapologetic take on female-focused design, MadeMe has long drawn from ‘90s and ‘00s punk, skate, and rave culture — influences that align perfectly with the energy of Dr Martens and the Buzz shoe”.
So what does this all mean for the latest launch? For SS25, the new edition of the Buzz shoe is made from Hair-On leather in a black and white check. Its upper is enclosed with a single oversized Velcro strap and finished with a rubberised MadeMe bubble logo.
Fitted with padded ankle collars for extra cushioning, the shoe is set on the exaggerated curved Buzz outsole with a “characteristically 90’s aesthetic”. The chunky Buzz features a leaf pattern tread and DM’s signature yellow welt stitch.
Magee said that for her second collab with the British footwear brand, she “wanted to bring back an under-the-radar silhouette from the late ’90s. It felt right for MadeMe: that era was all about women driving culture, music, and style. This version taps into that same raw energy, reimagined for a new generation of it-girls, championing a truly singular and radically instinctive take on girlhood”.
The campaign was shot by photographer Roxy Lee, “a mainstay in London’s underground queer club scene and known for her raw, unapologetic style”. It features the founder of GUT Studios and editor-in-chief of GUT magazine Ami Hughes, alongside model Shannon Gendron.
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