Jacquemus is the latest high-end brand to embrace report pop-ups with the label opening a temporary boutique in Mykonos, Greece with luxury beach club names Beach.
The company said it comes with “special merchandising” and for this occasion, the entire space has been redecorated by Jacquemus, with a special kiosk, in a vibrant blue tone.
The temporary boutique, which is located on the beach itself, also comes with an exclusive limited-release summer collection. We’re told that collection is an “ode to the French Riviera, featuring sun-soaked hues and body-skimming silhouettes reflective of Jacquemus’ distinctive brand aesthetic”.
The boutique has just opened and will close at the end of the summer.
The news comes just a couple of weeks after Jacquemus announced it has teamed up with the Monte-Carlo Société des Bains de Mer for a seasonal collab with the Monte-Carlo Beach Club that runs until early October.
The fashion label has reimagined the Beach Club’s historic pier and Pool Café via its signature tones of banana yellow, coconut milk white, and graphic black stripes.
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