Beauty Tech Group plans £350m London IPO

With the beauty industry booming, now looks the right time for Beauty Tech Group to head for an IPO on the London Stock Exchange with a reported value of £350 million.

The Cheshire-based group, launched by Laurence Newman and Andrew Showman over 15 years ago, is best known for its LED facemasks worn by celebs such as Kim Kardashian and Serena Williams.

The owners said the move to launch a so-far-unscheduled initial public offering aims to “take the business to the next level”.

Initially known as CurrentBody.com, it makes beauty equipment for home use with its red LED masks, which retail for around £400 and claim to reduce wrinkles, plus  lasers for hair removal and electric acne treatments, within its product portfolio.

The at-home beauty market is still a small-but-growing sector, worth between £9 billion and £12 billion of the £464 billion global beauty and personal care market. But the Cheshire-based group said that between 2019 and 2024 its American, British and German markets grew by 13%, outpacing the wider beauty market. Its UK and Ireland business represents about 22% of its revenue, it said.

The company made pre-tax profit of £5.2 million on revenues of £101.1 million in 2024.

Newman told The Times newspaper: “There are significant opportunities ahead … and an IPO… will provide us with access to capital and enable us to raise awareness and incentivise staff to take the business to the next level.”

Elaine O’Donnell, a former chairwoman of Games Workshop, recently joined the Beauty Tech Group as non-executive chair, added: “Considering that home-use beauty technology is a fast-growing category in the beauty sector, a float on the London Stock Exchange will facilitate the group’s ambition to capitalise on the significant opportunities ahead.”