Christian Louboutin Beauty to open Fétiche fragrance pop-up in NYC

Christian Louboutin Beauty is set to open an immersive NYC pop-up in the heart of Soho, dedicated to its Fétiche fragrance collection. 

Designed by Wild Buzz Agency, the temporary space offers visitors a sensory journey that brings the brand’s olfactory world to life. The event is free and open to the public from Friday, September 12 to Sunday, September 14 at 21 Spring Street. 

Notably, the Fétiche collection will be on display, featuring signature scents such as Cuir Fétiche, Ambre Fétiche, Ébène Fétiche, Iris Fétiche and Encens Fétiche, joined by three new scents: Rose Fétiche, Santal Fétiche and Lavande Fétiche. 

Each fragrance is meant to embody an attitude and emotion, much like a pair of Christian Louboutin stilettos, encouraging wearers to express their individuality and unique presence in the world.

Christian Louboutin Beauty launched in 2014 with nail polish before expanding into fragrances, lipsticks, foundations, eyeshadows, mascaras, liners and brushes. Now, the Fétiche pop-up offers a new way to explore the brand’s vision of beauty.