Canada Goose partners with Beside Group to grow in Middle East

Canada Goose continues its international expansion, announcing a partnership agreement with the Beside Group to accelerate its presence in the Middle East. A key player in fashion distribution in the Gulf region, the group will offer the full range of the Canadian brand’s products from autumn onwards across retail, wholesale, and e-commerce channels. The brand development specialist will be responsible for growing and strengthening brand awareness and customer engagement in key countries, including Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Oman, Bahrain, and Egypt.

“This partnership brings together global ambition and local expertise,” commented Carrie Baker, president, brand and commercial, at Canada Goose. For Hisham Bedier, managing director of Beside, “this market has always shown a strong appetite for functional luxury; we’re delighted to introduce Canada Goose’s iconic craftsmanship and design.”

This strategy is not a first for Canada Goose. The brand had already established a joint venture with Sazaby League in Japan in March 2022. The 50/50 joint venture replaced the historic exclusive distributor and now operates a flagship store in Tokyo, a national e-commerce site, and wholesale outlets across the country, generating estimated sales of C$60–65 million in 2023.

Beside Group, a subsidiary of Saudi conglomerate TAJ Holding, is already a partner of many premium international brands such as Diesel, Fred Perry, Geox, Paul Smith, and Scotch & Soda, and operates throughout the Gulf and Levant, combining directly operated boutiques and multi-brand outlets.

Canada Goose reported sales of C$107.8 million for the first fiscal quarter of 2026, up 22.4%. Growth was driven by global retail and the development of the eyewear, rainwear, and summerwear lines, despite a loss related to marketing and retail investments.

The United States accounted for 25% of total sales, with a growth rate of 45.4%, while Greater China grew by 18.7%, despite a more challenging context.

With this partnership in the Middle East, Canada Goose is pursuing its strategy of regional expansion, combining local expertise and multi-channel control, following the model of the Japanese success story, and aims to strengthen its presence among premium consumers in high-potential international markets.