Rixo returns to London Fashion Week as it rebrands and adds categories

Rixo will be back on the official London Fashion Week schedule this season “to mark a milestone moment, the brand’s 10-year anniversary”. 

It will be unveiling its SS26 collection, titled We Are One, which is “a vibrant celebration of humanity” and expands the brand’s categories, as well as completely rebranding the business. 

The label, which focuses on vintage-inspired womenswear with plenty of bold colours and prints, is pushing the boat out for its 10th anniversary collection.

As part of the SS26 showcase, it has worked with Liberty Fabrics to create a series of exclusive designs celebrating the British textile house’s prints. Coming in the same year as Liberty marks its 150th anniversary, it’s a strong reminder of how heritage and contemporary firms can work well together. 

Rixo is also partnering with War Child to create limited-edition T-shirts. All of the profits will go directly to support War Child’s work that helps to protect, educate, and advocate for children living through conflict. Almost one in five children around the world are currently living in or fleeing from conflict zones.

As for the We Are One collection, it evolves beyond ready-to-wear dresses, now offering a complete head-to-toe look with the addition of accessories and shoes. 

The company said it’s “celebrating the beauty of diversity and the strength of unity, [blending] global inspirations into every detail, drawing from British eccentricity, bohemian Indian craftsmanship, and the richness of Arabic embroidery. Hidden messages are subtly embedded in the prints”.

In addition to the runway presentation, the Rixo-branded Joni bus will be stationed outside the venue, “transformed into a captivating exhibition charting the brand’s journey, from its humble beginnings in the Rixo living room to its present-day success”. 

The London Fashion Week presentation marks the start of a year-long programme of “celebrations and surprises” for the anniversary with the company saying those celebrations “herald a complete Rixo rebrand, unveiling fresh photography, updated imagery, new fonts and logos, and thoughtfully redesigned packaging. A full website overhaul will debut alongside these changes, reflecting the brand’s evolution over the past decade while staying true to its distinctive DNA”.