Knix taps Nicole Scherzinger for new activewear launch

Knix has enlisted Grammy-nominated artist and recent Tony Award winner Nicole Scherzinger as the face of its new “Better Than Ever” campaign highlighting its new active collection. 

The collection features Knix’s signature HiTouch leggings, strappy bras, and workout tops featuring mesh details and cutouts, along with transitional styles like the studio bomber, jogger, and hoodie crafted in the brand’s new CloudCut fabric. Engineered for comfort and versatility, the collection supports light to medium workouts while doubling as streetwear or loungewear. The collection comes in a broad selection of colors, with sizes spanning from XS to 4XL.

“With this collaboration, we set out to create a collection that meets women exactly where they are – strong, dynamic, and constantly moving,” said Joanna Griffiths, founder and president of Knix. 

“Every piece is built for comfort, performance, and versatility. Having Nicole bring her energy to this campaign as she reaches new heights in her career is the perfect reflection of what this collection is all about—feeling better than ever, no matter your phase in life.”

Knix first entered the activewear category in 2018 with the Catalyst Sports Bra. In 2021, the brand expanded its range with a collection launched alongside supermodel Ashley Graham. Today, Knix continues to apply its expertise in bra engineering and functional fabrics to deliver technical products that combine fashion, function and fit. 

“This campaign is very meaningful to me, and working with Knix feels especially aligned,” added Scherzinger. 

“I have never felt stronger physically, mentally, or spiritually, and I know I’m just getting started. I’m proud to partner with Knix to celebrate this universal idea of strength and to showcase the latest collection – as someone who lives in activewear, this is some of the best product I have ever tried!”

The drop follows the brand’s first New York City store opening in SoHo at 242 Lafayette Street, with additional retail locations set to open across North America through 2026.