PdPaola partners with Bleckmann to support UK expansion

Spanish jewelry firm PdPaola joins forces with Bleckmann, a European logistics and supply chain giant, to expand its operations and grow in the UK.

The alliance, as Bleckmann details in a press release, involves utilizing the Dutch company’s specialized logistics facilities in Swindon, UK. The UK market currently accounts for 5% of PdPaola’s business, which is also focused on growth in the United States and Spain, its home market.

“We are excited about the partnership with PdPaola and proud to support their international expansion,” says Fernando Sainz, business development manager at Bleckmann. “With our facility in Swindon, which went live with PdPaola last week, we are confident that our tailored logistics solutions will contribute to a seamless customer experience and brand development in this important market,” the executive concludes.

For his part, PdPaola’s logistics director, Marc Herrero, values the alliance: “Our partnership with Bleckmann represents a key step in optimizing our logistics operations, improving the customer experience and preparing the brand to reach the next level. With Bleckmann’s expertise in D2C (direct to consumer) brands and proven success, we are committed to continuous improvements to offer our customers a more seamless and reliable experience,” he adds.

Founded in 2015 by siblings Paola and Humbert Sasplugas, the contemporary jewelry firm is based in Barcelona and currently has a network of more than 60 spaces (including mono-brand stores and other retail formats) spread across various markets in Europe, Asia and the Americas. In the multi-brand channel, it has 1,900 points of sale.

Bleckmann is a multinational company specializing in supply chain management services for fashion and lifestyle brands. With origins dating back to 1862 and headquartered in the Netherlands, it has a broad presence in Europe, as well as in the United States and Asia. In financial terms, it reported a turnover of € 641 million in fiscal year 2024.