Clarks preps digital marketplace for 2026 launch

UK footwear brand Clarks is to launch its first digital marketplace in early 2026. The new platform — Clarks Marketplace — will bring together a “curated roster of like-minded partners”, from heritage bootmaker Hunter and eco-friendly childrenswear brand Frugi, to travel brand Antler Luggage and colour-driven label Kettlewell Colours.

Clarks says its aim is simple: “Give customers more reasons to shop with Clarks, while staying true to its promise of quality and value”.

It also said the decision to branch out “comes at a pivotal moment” as the business has spent much of 2025 celebrating its bicentenary (documentary films, creative celebrity collaborations and the release of a coffee table book) so the digital marketplace signals an intent to evolve the business model for modern retail.

“This is an exciting step in Clarks’ growth journey,” said Joe Ulloa, president of the brand for the UK & Europe, adding: “By partnering with like-minded brands that share our values of quality and value, we can deliver an enhanced shopping experience that reflects what today’s customers are looking for.”

The strategy “taps into a broader industry shift”, noting marketplaces “are becoming key growth engines for retailers looking to diversify and keep pace with consumer expectations of convenience”. And for Clarks, the opportunity lies in “capturing family spend beyond footwear”.

Ben Allen, Wholesale manager at Frugi, also said: “Having successfully partnered with Clarks before, this is the perfect opportunity to grow together, offering more families across the UK a selection of our colourful and sustainable baby and children’s products.”