Le Rouge Français opens first boutique in Paris

Le Rouge Français, founded in 2019 by Élodie Carpentier and Salem Ghezaili, has chosen Rue de Turenne, a stone’s throw from Place des Vosges, to set up its first physical boutique.

Designed as an immersive space, this address showcases the brand’s unique know-how: lipsticks and cosmetics made from tinctorial plants, including roucou, madder, hibiscus, and Damask rose, protected by patents.

The opening comes at a time when the young, ten-employee company, already distributed in over 100 points of sale worldwide (including Neiman Marcus and Credo Beauty in the United States), is raising 1.5 million euros via the Tudigo platform.

The operation, accessible from 500 euros, has already raised over 175,000 euros. The stated aim is to support industrialization, strengthen the company’s international presence, and achieve sales of 10 million euros by 2027.

In France, the brand is preparing to integrate its first 50 Nocibé outlets, out of a potential 500, confirming its ambition to become the world leader in plant-based color for beauty.

In December 2019 the brand carried out an initial round of financing with Obratori, L’Occitane’s incubator, and BNP Développement, Le Rouge Français then completed a second round in 2022 with the same investors, joined by the impact fund WinEquity and several business angels. The founders retained a majority stake in both rounds.