Next Memory’s solid perfumes win international award

The Portuguese brand Next Memory’s solid perfumes, handcrafted in Lisbon, have been recognised in the Best Fragrance Packaging category at the Marie Claire US Fragrance Awards 2025.

Conceived as a customisable experience, Next Memory’s solid perfumes allow customers to choose every detail: beyond selecting their fragrance, they can also choose the colour and material of the packaging, as well as a symbol or initials to be engraved on the case.

Emphasising in a statement that it is “the first Portuguese brand to earn this recognition from one of the most prestigious international lifestyle and beauty magazines,” Next Memory added that the competition jury commented on its solid perfumes and on its Ruby Flower perfume: “Your solid perfumes and Ruby Flower captivated us with their creativity, artisanal savoir-faire and brilliant execution.”

Dennis de Vries, founder and creative director of Next Memory, stressed that “this recognition is a milestone for Portuguese perfumery,” adding, “It means that our commitment to creating unique sensory experiences, rooted in Portugal’s cultural heritage yet conceived with the future in mind, is being celebrated beyond borders.”

Noting that “this achievement is not just an award,” co-founder Patrick van den Berg added that the accolade shows that Next Memory’s creations “are touching people in different cultures and contexts.”

“With this distinction from Marie Claire US, Next Memory is taking another step on its international journey, carrying with it the essence of Portugal, translated into perfumes that capture memories and awaken emotions,” the brand concluded.

Founded in Lisbon, Next Memory began as an atelier focused on celebrating Portugal’s cultural heritage through handcrafted fragrances and products. This purpose is reflected in the location chosen by the brand for its atelier and boutique – the historic JJ Fernandes pharmaceutical laboratory, dating from 1899, on Rua de São José in Lisbon.