Mackage launches ‘Le Monde Mackage’ campaign with Charlie Hunnam, Stella Maxwell

Canadian luxury outerwear brand Mackage is expanding its design vision this fall with the launch of “Le Monde Mackage”, described as a fully realized design universe that embodies the brand’s pillars of luxury, destination, and specialists. 

More than a seasonal drop, the concept represents Mackage’s evolution into a modern lifestyle luxury house, merging technical innovation with sartorial design.

Headlining the FW25 campaign are actor Charlie Hunnam and supermodel Stella Maxwell, who reprise their roles after fronting Mackage’s Spring/Summer 2025 campaign. Shot in Los Angeles’ historic Hancock Park neighborhood, the campaign captures the duo in cinematic settings ranging from stately libraries to snow-dusted landscapes, underscoring the brand’s ethos of “Aesthetics that Protect.”

“With ‘Le Monde Mackage’, we’ve created a collection that reflects a season that is about more than outerwear; it’s about crafting a complete expression of modern luxury that performs as beautifully as it looks,” said Tanya Golesic, CEO of Mackage. 

The campaign highlights the FW25 collection, which introduces architectural diamond quilting, crocodile-embossed leathers, reversible plaids, and performance-crafted tailoring. A curated palette of felted wools, tailored houndstooth, leopard flocking, and camouflage-infused textures highlights Mackage’s commitment to material innovation. 

“It’s always a privilege to collaborate with a brand that merges form and function so seamlessly,” said Hunnam. “There’s a precision to what Mackage does—each piece feels strong, intentional, and elevated.” 

“Returning to Mackage felt effortless,” added Maxwell. “There’s a quiet elegance to this campaign that speaks to the strength of beauty that protects”.