Circulose and TextileGenesis in link to scale traceable circular materials

Supply chain traceability continues to move forward with Swedish next-gen materials producer Circulose partnering with pioneering textile ecosystem platform TextileGenesis.

Through the collaboration, every kilo of Circulose’s pulp (made entirely from discarded textiles) will be digitally traced to finished product, “giving brands verified, data-backed visibility to support circularity claims, build consumer trust as well as prepare for upcoming regulatory requirements”.

The partnership also comes “with a joint ambition to extend traceability further upstream over time”. 

Circulose CEO Jonatan Janmark said: “As the industry shifts to preferred and circular materials, strong traceability is critical to ensure integrity of sustainability claims.

“By embedding traceability through TextileGenesis as part of our integrated solution, we make traceability easy for all brands that are buying Circulose.”

This traceability is powered by TextileGenesis’s Fibercoin system, which assigns a unique digital token to each unit of Circulose, “recording every transformation step in the supply chain and preventing double-counting… ensuring a secure, real-time chain of custody from pulp to garment”.

Amit Gautam, founder and CEO of TextileGenesis, a Software as a Service (SaaS) platform, added: “Together, we are proving that traceability is not a future ambition. It is a present-day reality.”