Mention Me appoints CEO to leverage new AI platform capabilities

Mention Me has appointed Wojtek Kokoszka its new CEO, as the UK-based customer acquisition platform for beauty and fashion brands begins leveraging its artificial intelligence (AI) capabilities with the launch of Mention Me Influencer.

Mention Me, which helps brands “unlock organic, customer-led growth through referral and micro-influencer marketing”, said Kokoszka “brings extensive leadership experience in technology transformation and global expansion”.

Most recently, he served as CEO of OpenCorporates, the world’s largest Database-as-a-Service (DaaS) platform for legal entity information, where he spearheaded the company’s technology transformation and US market expansion.

As co-founder of Zappi, the SaaS consumer insights platform, Kokoszka also “demonstrated exceptional growth leadership”, scaling the company to $100 million in revenue while navigating multiple funding rounds, including investment from Silicon Valley growth equity firm Sumeru Equity Partners.

Joining Mention Me “at such a pivotal moment in the company’s growth,” Kokoszka said: “As the market leader in a critical marketing vertical, Mention Me is perfectly positioned for the new AI-powered marketing era. We’re in the midst of a ‘trust revolution’, and our customers have recognised that the way consumers connect with brands is changing at pace.

“Our new influencer solution complements our flagship Mention Me Referral platform, empowering marketing teams to acquire new customers and maximise value from existing ones by tapping into the consumer demand for authenticity. In a world where what it means to be ‘human’ is changing every day, it’s the brands that prioritise the value of trust over ad spend that will come out on top.”

Tim Boughton, co-founder of Mention Me, added: “In this era of AI, the relevance and value of trust has amplified significantly and we are confident that Wojtek’s wealth of executional and visionary experience will help Mention Me succeed in its next phase.”