Published
September 23, 2025
Harrods’ top fashion buyer, Simon Longland, has called out Roksanda, Erdem, Patrick McDowell, Priya Ahluwalia and Burberry as some of the biggest successes from London Fashion Week.
But he was hard-pressed to highlight the key trends because he said that “London resists strict categorisation, and this season reinforced that strength. From sculptural tailoring to romantic craftsmanship to youth-driven festival references at Burberry, the diversity of aesthetics underlined a city thriving on individuality rather than homogenised trends”.
Yet his must-Have Pieces included “standout gowns at Roksanda, refined yet powerful tailoring at Emilia Wickstead, and romantic, wearable separates at Simone Rocha [that] combined artistry with strong commercial appeal”.
Looking at his favourite shows, he said Roksanda was his top pick. “Roksanda’s 20th anniversary stood out as a true celebration of her signatures—dramatic tailoring, elegant gowns, and the striking interplay between form-fitting silhouettes and exaggerated volume, all brought together with her masterful use of colour,” he explained.
Meanwhile Erdem’s 20th anniversary show “reaffirmed his exceptional skill in form, fabrication, and workmanship”. And Longland praised the label’s show format with the event at the British Museum “a landmark moment, perfectly balancing grandeur and intimacy, offering an immersive backdrop that enhanced the storytelling of the collection”.
On Burberry, he said Daniel Lee’s collection “felt like a confident embrace of a younger client, rooted firmly in British culture and the energy of music festivals. Iconic coats, jackets and trenches ran throughout, with leather emerging as a real strength — adding structure, attitude and a modern edge to the brand’s heritage. What stood out was the balance between authenticity and relevance; it wasn’t simply about repeating house codes, but about reinterpreting them for today’s culture. For Harrods, this signals a Burberry that is not only honouring its legacy but actively investing in its future audience”.
And talking of the future, Longland believes Patrick McDowell and Priya Ahluwalia are the labels “to watch”. He said they presented “compelling, individualistic collections that underline the strength of London’s emerging scene. At Harrods, our work begins with careful observation—recognising and championing creativity at its early stages, with the possibility of deeper collaborations in the future”.
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