Beauty Tech Group shares priced at 251p-291p with plans to list by next month

The Beauty Tech Group’s desire to float the business on the London Stock Exchange, first announced 15 days ago, has moved a step closer. The business on Wednesday (24 September) announces the price range for its planned initial public offering, aimed for October, and the issue of a prospectus.                                                                                                                                        

The price range for the offer has been set at 251p-291p per share, implying an estimated market capitalisation ranging £280 million to £320 million, which is lower than some had specualted.

The offer comprises up to 11.554 million new shares to raise primary capital of around £29 million, “to ensure a debt-free position at IPO with sufficient working capital, and up to 29.32 million existing shares to be sold by shareholders of the company, subject to pricing”.

The company’s directors said they believe the offer… “will position the group for the next stage of its development, including further enhancing the group’s profile and brand awareness, assisting in retaining and incentivising senior management and key employees and providing it with a platform for continued growth”.

The Cheshire-based company, launched by Laurence Newman and Andrew Showman over 15 years ago, is best known for its LED face masks used by celebs such as Kim Kardashian and Serena Williams.

The company made pre-tax profit of £5.2 million on revenues of £101.1 million in 2024.

Newman told The Times newspaper earlier this month: “There are significant opportunities ahead … and an IPO… will provide us with access to capital and enable us to raise awareness and incentivise staff to take the business to the next level.”