Australian brand O&M expands into Portuguese salons

Known for its hair color free from harsh chemicals and made with locally sourced natural extracts, the Australian brand Original & Mineral (O&M) is now available in hair salons across Portugal, having entered the national market through Sale.on, which also represents brands such as Glynt, Graham Hill, Comfortel, and Hair Camouflage in the country.

Founded in Australia, O&M focuses on developing formulations free from ammonia, PPD, and resorcinol, using “technologies that aim to balance professional performance with reduced aggressiveness for the hair and scalp,” such as Molecular Blend Technology (MBT), which, the brand explains in a statement, “ensures coverage and shine while lowering the risk of irritation and discomfort for clients and professionals.”

Francisco Vieira, co-founder of Sale.on, says: “We believe that Portuguese hairdressers deserve brands that help them grow and stand out. The arrival of O&M symbolizes exactly that: offering an option that respects the hair, the professional, and the client.”

Present in 45 countries worldwide, the brand enjoys special recognition in its home market, as well as in the United States and the United Kingdom.

The arrival in Portugal “is part of a broader movement in the clean beauty segment, which has been gaining relevance in recent years,” the brand explains, adding that “for salon professionals, it represents the possibility of offering gentler and more effective color services, responding to consumers’ growing concern for health, well-being, and sustainability.”