Beyond Yoga expands California presence with new Corte Madera store

Beyond Yoga has expanded its retail presence with the opening of a new store in Corte Madera, California, on Friday, marking the Los Angeles-based brand’s continued growth beyond its West Coast roots.

The 1,988-square-foot location at 1816 Redwood Highway was designed to reflect the brand’s wellness-focused, community-driven ethos. Distinct shop-in-shop concepts, spacious fitting rooms, and rotating seasonal window displays inspired by Northern California lifestyle moments aim to enhance the shopping experience.

Shoppers will find the brand’s full assortment, spanning women’s, maternity, men’s, loungewear, travel styles, and the newly launched Outdoor Collection.

The Corte Madera opening follows the brand’s first East Coast store in Greenwich, Connecticut, earlier this year, and joins a growing portfolio of locations across California, Chicago, Connecticut and Seattle. Beyond Yoga is also preparing new stores in Boston’s Seaport neighborhood, and Marin, California.

Beyond Yoga debuted its first standalone store in Santa Monica in September 2022 and currently counts more than 1,200 wholesale accounts across the U.S. and international markets.

“Building on the success of Beyond Yoga’s roots on the West Coast in LA, and successful openings throughout the East Coast, this new location marks an exciting opportunity to further connect with the NorCal community,” the brand said in a statement.