Jordan Brand to open first US ‘World of Flight’ flagship in Philadelphia

Jordan Brand is bringing its flagship retail concept to the United States, with the opening of its first U.S. ‘World of Flight’ location in Philadelphia on October 10.

Located at 1617 Walnut Street, World of Flight represents Jordan Brand’s pinnacle retail concept. It will house the broadest available assortment of Jordan Brand footwear and apparel, exclusive product drops, styling, and immersive storytelling rooted in basketball culture. The store will also serve as a community hub with events, co-creation experiences, and programming designed to connect with local athletes, artists, and fans.

“As Jordan Brand enters its next era of greatness, we do so with an eye for furthering our connection to our community. World of Flight is a direct portal to our brand and represents the pinnacle of basketball culture,” said Sarah Mensah, president, Jordan Brand. 

“Opening our first World of Flight door in the United States in Philadelphia, where Michael Jordan played his last game and Jalen Hurts is redefining greatness on the football field, is emblematic of the stories, legacy and achievements we continue to create and uplift.”

The Philadelphia opening marks the beginning of an expansion plan to grow its World of Flight retail presence in key U.S. cities. The space is the brand’s sixth World of Flight store globally, following locations in Mexico City, Beijing, Seoul, Tokyo, and Milan.

“We are going to further unite the energy of Philadelphia with MJ’s greatness,” added Jeremy Bolds, GM, North America, Jordan Brand. 

“We are looking to serve a community that’s rich in culture and also drives one of the largest basketball-demand markets in the U.S. We will meet and exceed their needs, not only with an incredible Jordan Brand retail experience but also by expanding out with programming — elevating local athletes, artists, creators and fans.”