Logicbroker acquires UK’s Virtualstock ‘to strengthen global leadership in intelligent digital commerce’

UK-based online retail technology firm Virtualstock has been acquired US multi-vendor commerce solutions provider Logicbroker. Terms weren’t disclosed.

Logicbroker said the combined business “will create a new global leader that the world’s largest retailers and brands can work with to support their multi-party commerce orchestration needs”. 

Combined, they will form “one of the largest international dropship supplier networks with more than 15,000 retail and brand partners worldwide, with a GMV of over $13 billion (£9.7 billion).

Logicbroker said it will continue to invest in Virtualstock, enabling it to maximize growth and deliver “next generation agents commerce technology” to UK brands and retailers.

Virtualstock was established in 2004 and processes more than 8 million orders annually, with a GMV (gross merchandise volume) of more than £2 billion, powering online commerce for major brands, including John Lewis and Argos.

Omar Qari, CEO of Logicbroker, said: “Virtualstock doesn’t just bring deep technical expertise and an impressive customer portfolio; it also greatly enhances our ability to serve the largest enterprise retailers and brands in the world.”

Ed Bradley, founder and CEO of Virtualstock, added: “Logicbroker is a clear leader in multi-party commerce technology, and its pioneering role in helping retailers adapt to changing consumer and business shopping behaviors will be vital for us as we enter a new phase in Virtualstock’s journey.

“We [will] continue to support retailers and suppliers across our customer base, and I look forward to us being able to further expand our reach as part of the Logicbroker organisation.”