SKIMS expansion continues as it launches at Flannels

Kim Kardashian’s SKIMS label has been expanding fast in recent periods and it has just kicked off a UK expansion drive with its arrival on 10 October at Frasers Group’s Flannels.

The luxury chain said consumers can now shop the collection via its website and its stores, with access to core ranges including Fits Everybody, Cotton, and Seamless Sculpt, plus new seasonal drops landing in-store for the first time across regional cities in Britain.

It arrives first at Flannels’ Leeds flagship of Friday before launching at Sheffield and Liverpool on 15 October, Glasgow and Belfast on the 17th and Southampton and Gateshead on the 24th.

To mark the debut, the retailer is opening a dedicated SKIMS pop-up at the Leeds flagship, “offering an immersive brand experience and exclusive product edits in a specially curated space, replicating SKIMS’ iconic retail builds with its signature curved structures”.

The retailer said it all “marks a significant milestone” in its “commitment to offering the most in-demand global brands, blending fashion, innovation, and culture across its growing portfolio of UK retail destinations”.

And Flannels clearly sees this as a hugely important launch rather than just another brand arrival. It said that “the arrival of SKIMS is more than a product launch; it’s a defining cultural moment for the UK retailer. As one of the most influential and talked-about brands globally, [it] represents the intersection of celebrity, style, and inclusivity”.