Bestseller reports record revenue in its 50th anniversary year

With record sales, new markets, and the largest investment in the company’s history on the horizon: 2024/25 was an exceptionally strong financial year for Danish fashion business Bestseller Group. There was no sign of either a consumer downturn or a stagnation in its 50th anniversary year.

The Danish fashion group’s turnover rose to DKK 38 billion (around EUR 5.1 billion) – up 7% and the highest figure in the company’s history.

Profit before tax rose by 10% year on year to DKK 5.9 billion. The EBIT margin increased accordingly from 14.9% to 15.6%. Net profit for the year amounted to DKK 4.6 billion.

CEO and owner Anders Holch Povlsen describes it as a milestone for the company in its anniversary year – something no one could have imagined when the first store opened in 1975.

With 359 new retail locations, Bestseller has further expanded its international presence and now operates more than 2,800 stores in 47 countries worldwide. Retail revenue also increased by 10% during the fiscal year.

Stores of the core brands Only and Jack & Jones were key growth drivers in the group’s 50th-anniversary year: Jack & Jones opened more than 110 new stores and, together with womenswear brand JJXX, rolled out a multi-brand concept – debuting with a 1,300 m² store on London’s Oxford Street. Only’s store network grew by 20%, with over 200 new openings.

To further diversify its portfolio, Bestseller launched the Rouge Edit womenswear line in 2024/25. The debut took place during Copenhagen Fashion Week. The company also expanded its kid’s wear segment with Only & Sons Junior and Only Mini. The business’ portfolio now comprises more than 20 brands that cater to different target groups.

In parallel with the expansion of its brick-and-mortar business, Bestseller entered four new markets across three continents: Kenya, Mongolia, Argentina, and Colombia. In the US, the group intensified its activities, including expanding the teams in Los Angeles. Thirty new stores are planned on the East Coast.

Another milestone is the planning of a new logistics centre in the Netherlands, which will be the largest investment ever made by the group. Further details will be announced at a later date.

“We are pleased that we have been able to achieve good results despite the persistently challenging conditions for the fashion industry. At the same time, we remain humble and recognise that the coming years will not be easy and that we will have to work hard. Our results form the basis for us to make a difference as a company,” said Anders Holch Povlsen.

“We have invested with foresight and continue to invest strategically in key areas such as logistics, innovation and – perhaps most importantly – employees. We know that there is still a lot ahead of us, and we accept the responsibility that comes with our position. We are well-equipped to achieve even better results and realise our ambitions that go beyond our own company,” the CEO concluded.