New Moncler campaign stars Robert De Niro and Al Pacino

Celebrity campaigns are so commonplace these days that they can often pass without comment. But there are celebrities and mega-celebrities and Moncler has linked up with two who definitely fit the latter category.

Plus they have the rarity virtue given that they’re not appearing in brand campaigns for multiple luxury labels. 

Who are they? None other than Robert De Niro and Al Pacino. Moncler said they’re the stars of the campaign as the brand “continues to celebrate love and warmth”.

Dubbed Warmer Together, this campaign focuses on “the friendship and human connection that provides warmth on the inside”.  

The company added that the lifelong friends “are the perfect representation of these themes of friendship, respect, connection, trust and warmth through their long professional and personal relationship”.

At the same time, brand ambassador Tobe Nwigwe has covered the song Lean on Me by Bill Withers for the campaign soundtrack – “the lyrics of friendship, support, and solidarity in challenging times perfectly align with the campaign’s message”.

Product-wise, the focus is on the historic Maya 70 and new-for-AW25 Bretagne. The Maya 70 is one of the brand’s most enduring designs. The short, boxy jacket with a structured fit features boudin quilting, a snap pocket adorned with the Moncler felt patch, and a “soft-yet-resilient nylon construction built for everyday durability”.

Meanwhile the Bretagne jacket is a hooded short parka that also features its boudin quilting and is made from signature weather-resistant nylon. It has an adjustable hood and cuffs and five outer pockets.