Hermès opens first Nashville store

French luxury house Hermès has opened its first store in Nashville, in the city’s creative Wedgewood-Houston neighborhood.

Designed by Paris-based architectural agency RDAI, the new boutique merges Hermès’s heritage of craftsmanship and Nashville’s rich music culture. 

Set within a restored twentieth-century hosiery factory, the two-story space preserves its original red-brick façade, with the Hermès name discreetly painted across the exterior. Inside, natural light floods through rows of industrial windows, highlighting an open-plan layout.

Visitors are welcomed by the worlds of silk, fashion jewelry, and perfume and beauty, which flow into leather goods, equestrian pieces, and home collections. Upstairs, men’s and women’s ready-to-wear and shoe salons sit alongside dedicated spaces for jewelry and watches.

The store opens with special-edition pieces including an electric guitar crafted by Hermès’s petit h atelier in ebony, walnut, and leather, as well as a selection of Arceau watches featuring a music-inspired On Air illustration by French artist Carine Brancowitz.

Cherrywood and maple veneer, often used in guitar making, set the tone for a palette of warm woods and electric blue accents. Curved motifs in carpets and ceilings echo sound waves, while musical references appear throughout: terrazzo stair steps mimic piano keys, lacquered panels resemble accordion bellows, and metal mesh evokes the comb on the mouthpiece of a harmonica.

Completing the space are works from the Émile Hermès collection and the Hermès Collection of Contemporary Photographs. Likewise, to mark the opening, Nashville artist Herb Williams created a window installation featuring a horse sculpture made of colorful crayons, trotting through birch trees constructed from piano keys.