Prada: revenue reaches €4 billion in the first nine months of 2025

The Prada Group ended the first nine months of 2025 with net revenue up by 9% at constant exchange rates to total €4 billion. This marks 19 consecutive quarters of uninterrupted growth. Results were underpinned by the retail channel across all regions, with sales of €3.6 billion (+9%), driven by like-for-like growth and full-price sales. The group also grew in the third quarter (+8%) against a challenging comparison base that was unchanged across each quarter of 2024 (+18%), with retail up 7.6%.

Prada’s revenue accelerated in Q3 compared to the previous quarter. Retail sales were down by 1.6% over the first nine months of the year and down by 0.8% in the third quarter. Miu Miu continues its positive four-year trajectory with revenue up by 41% over the nine-month period and up by 29% in the third quarter, despite an exceptional comparison base (+105% in Q3, 2024).

“The consistency of our results, in a complex macroeconomic environment, confirms the strength of our brands and the soundness of our strategy,” said the Prada Group’s chairman and executive director Patrizio Bertelli. “We continue to focus our business on creativity, outstanding products, and craftsmanship, essential foundations for lasting relevance and sustainable growth. These principles will continue to guide us as we navigate an ever-evolving environment with confidence, discipline and a sense of responsibility.”

“Our performance testifies to the integrity of our brands and the diligent, robust execution of our teams,” said the group’s chief executive officer Andrea Guerra. “Despite the still challenging environment, we remain confident in our growth path, investing in products and experiences that excite our customers and pursuing excellence with agility and flexibility.”

Over the nine months, the Prada Group recorded double-digit growth in Asia-Pacific (+10%), with signs of improvement in mainland China in the third quarter. There was solid growth in the Middle East (+21%) and a positive performance in Europe (+6%), supported by both domestic consumption and tourism.

The Americas delivered solid progress (+15%), with a sequential acceleration in the third quarter. In Japan, revenue rose by 3% after a 2024 marked by exceptional tourist inflows, with the third quarter showing improvement.