Aritzia launches new shopping app

Vancouver-based company Aritzia launched on Monday the Aritzia App on the Apple App Store, taking its digital experience to the next level. 

The app merges shopping, styling, and inspiration into one platform. Users can browse a curated feed of daily outfits and styling content from Aritzia Muses, in-house stylists, and creators. With its “Shop the Look” feature, customers can instantly purchase complete outfits with a single tap. 

The Aritzia App also provides exclusive early access to the brand’s most in-demand product launches, colour drops, and collaborations. 

Lastly, the app’s digital Closet, an exclusive feature, offers a personalized archive of each user’s Aritzia purchases across all platforms including online, in store, and in-app. The Closet helps clients organize their wardrobes, visualize their collections, and receive curated pairing suggestions and styling inspiration tailored to their own pieces.

“With the launch of our new app, we’re creating a new way for our clients to connect with Everyday Luxury,” said Jennifer Wong, CEO of Aritzia. 

“Along with endless inspiration and early access to everything they love about Aritzia, our app creates an experience designed to feel as immersive, curated and personal as stepping into one of our boutiques.”

The launch follows a strong second quarter for the company. Earlier this month, Aritzia reported a 31.9% increase in net revenue for the period ended August 31, driven by rising demand in the United States and continued e-commerce growth. Online sales rose 26.5% to $240.3 million, accounting for nearly 30% of total revenue — further underscoring Aritzia’s expanding digital capabilities.