Courtney Cox’s fragrance brand Homecourt inks $8 million in funding

Luxury home and personal fragrance brand Homecourt announced on Wednesday it has raised $8 million in a Series A funding round led by Cult Capital.

The company, co-founded by actress Courtney Cox and entrepreneur Sarah Jahnke in 2022, will use the funding to build brand awareness, expand its team, and establish “infrastructure” for its “continued growth”, according to a press release.

“With less than five full-time employees, we’ve doubled the business every year and built a cult brand that’s defining a new category in the beauty industry,” said Jahnke, who also serves as the brand’s CEO.  “This fundraise gives us the resources to accelerate our impact and scale our category leadership.”

Since its inception, Homecourt has expanded its scent offerings from in the home to the body and laundry categories. It has also expanded its distribution network from purely direct-to-consumer to more than 300 doors across the U.S. including Nordstrom, Blue Mercury and Revolve. 

“I am unbelievably excited to take this business to the next level,” said Cox. 

“Homecourt is my greatest passion, and bringing on a strategic investment partner like Cult means we can become the global household name I know we can be.”

An expert in scaling consumer brands, Cult Capital boasts a proven track record inbeauty with a portfolio that includes Supergoop!, Lawless Beauty, and Act+Acre. 

“Cult is thrilled to welcome Homecourt to our family of cult brands,” said Sarah Woelfel, co-founder and partner at Cult Capital.

“We see in Courteney an authentic founder with a clear mission to elevate consumers’ homes in a meaningful way, and in Sarah an exceptional CEO who brings the experience and resources to bring that vision to life. Together, they make a powerful team. We’re excited to partner with Courteney, Sarah and existing investors to scale Homecourt through a best-in-class growth strategy, supported by Cult’s deep expertise, operational discipline, and passion for building enduring brands.”

The investment sees Cult Capital become Homecourt’s first-ever institutional investor. Prior to this latest funding round, the luxury scent company has raised money from friends and family, lead by Bilal Mekkaoui and Ryan Nelson, the co-founders of venture studio Jobi Brands.