Another day, another star face fronting JW Anderson’s campaign, this time it’s Mel C

JW Anderson is putting a lot of support behind its Loafer Bag this season and another star face has been unveiled as a front-person for its new campaign.

The bag — inspired as its name suggests by the classic shoe — saw a campaign launch just a few days ago with John Malkovich the focus.

And now former Spice Girl Mel C has joined in. The singer-songwriter has been photographed carrying the bag as well as in the Resort Spring Summer 2026 collection that the label said is “defined by its commitment to traceable origins, refined materials, and enduring design. A study in thoughtful making”.

Pieces include knitwear spun from fine yarns, Japanese-crafted denim “developed with expert makers”, fold-over trousers inspired by archival designs in Donegal tweed and Locharron pure new wool, tartan and stick chairs handmade in England.

We’re told this is all “extending the language of craftsmanship. Heritage imagined through a contemporary lens. The campaign embodies JW Anderson’s ongoing dialogue of heritage and innovation, a world where fashion, objects and art converge”.