Burberry adds ‘joy and friendship’ to festive campaign, Jennifer Saunders stars

Close ties to family and friends looks to be the overriding festive theme this year with Burberry embracing the emotion with its 2025 holiday campaign ‘’Twas The Knight Before…’ starring comedian/actress Jennifer Saunders and a host of other celebs.

“It’s a party invitation for family and friends, with some great ideas for gifts,” is the message from its chief creative officer Daniel Lee.

Directed by John Madden (think Shakespeare in Love and Captain Corelli’s Mandolin movies), the campaign film unfolds in a cosy London townhouse. Amid the “charm and commotion of party preparations”, Saunders welcomes an all-star cast of Naomi Campbell, Ncuti Gatwa, Rosie Huntington-Whiteley and Son Heung-min, each arriving bearing “gifts, good humour and a touch of Burberry elegance”.

Of course, the cast showcases this season’s Burberry outerwear, “with heritage icons reinterpreted through modern silhouettes and detail”.

Saunders wears a Heath quilted cape in walrus brown and hemlock beige; Campbell wears the Trerose trench coat; Gatwa wears a new-season trench in marsh green; Huntington-Whiteley wears the short Fitzrovia trench; and Heung-min wears the Harrogate duffle coat and a Harrington jacket in garment-dyed cotton canvas, elevated by a knitted Equestrian Knight.

There’s also a curated selection of gifts for the family including signature bags and accessories (Bloomsbury tote and Highlands backpack), cashmere scarves, soft accessories, childrenswear and Burberry Goddess and Burberry Hero fragrances.