RW&CO unveils new store concept

Canadian fashion retailer RW&CO has opened its largest store to date at Promenades Saint-Bruno, located just outside Montreal, unveiling a new flagship concept. 

The 7,800-square-foot flagship introduces RW&CO’s refreshed visual identity, in-store experience, and customer approach, part of parent company Reitmans (Canada) Limited’s long-term transformation strategy.

The new concept store brings the brand’s updated positioning to life through a modernized visual identity featuring curated collections, modern design elements, and a lounge-inspired fitting area that supports comfort and discovery.

“This moment represents much more than a rebrand. It marks a pivotal milestone in our five-year strategic plan and it’s a reimagining of what RW&CO stands for,” said Margaret Thouez, GM of RW&CO. 

“We’ve evolved to meet our customers where they are today and where they aspire to be tomorrow, blending innovation, design, and connection to create experiences that are authentic and inspiring. Our commitment remains the same: to craft modern, refined collections for men and women – urban professionals, creative thinkers, and style-conscious individuals who value quality, versatility, and confidence in every aspect of their lives.”

Beyond its retail footprint, the flagship reflects the brand’s commitment to fostering creativity and community. The store will serve as a platform for brand collaborations, local talent showcases, and customer engagement initiatives.

Designed in Canada, RW&CO’s collections prioritizes fit, fabric quality and versatility, for style-savvy men and women. The brand is available in over 84 stores across Canada and online.