Germaine de Capuccini appoints new chief executive to accelerate global expansion

Spanish skincare group Germaine de Capuccini is restructuring its leadership team. The business has appointed Anke Menkhorst as its new CEO, a decisive step in its transformation strategy. Meanwhile, Ana Pons, who has served as managing director until now, will continue to play a key role in this new phase as executive director of global operations.

A Dutch national with more than two decades of experience in the beauty industry, Menkhorst joins the company from Douglas Group, where she served as senior vice president of global marketing. In her new role, she will lead the group’s global strategy and accelerate its international expansion.

“We are delighted to welcome Anke Menkhorst to Germaine de Capuccini Beauty Group. Anke brings extensive international experience and a strong track record of leadership in the beauty industry. Her expertise will be instrumental in driving the group’s global ambitions and successfully executing our strategic plan. We are confident that her contribution will further strengthen the value of the Germaine de Capuccini brand and its worldwide recognition,” said the group’s owners, Torreal and Acon Investments.

Founded in 1964 by Carmen Vidal, Germaine de Capuccini operates in more than 70 countries and is available in over 5,000 salons and spas. Today, the group also has its own subsidiaries in the US, the UK, Italy, the Benelux region, Colombia, and the Dominican Republic.