Under Armour expands restructuring effort, plans to separate Curry business

Under Armour announced on Thursday plans to separate its Curry Brand, coinciding with the sportswear maker’s approval of another $95 million in restructuring efforts.

The Baltimore, Maryland-based company estimates its global basketball revenue, including Curry Brand, to be $100 million to $120 million in fiscal 2026.

Moreover, Under Armour said it does not expect a significant effect on its consolidated financial results or profitability due to the separation of the Curry Brand.

Launching in 2020, the Curry Brand was created as an extension of Curry’s longtime partnership with the U.S. sportswear giant.

“It’s been an incredible privilege to work with Stephen, who as president of Curry Brand has been much more than an ambassador – he’s become a thoughtful and strategic business leader,” said Kevin Plank, founder and CEO of Under Armour.

“Together with our teammates, he helped build something rare: a brand with credibility, community impact, and product that performs at the highest level. For Under Armour, this moment is about discipline and focus on the core UA brand during a critical stage of our turnaround. And for Stephen, it’s the right moment to let what we created evolve on his terms. We’ll always be grateful for what he’s brought to the UA team.” 

Looking ahead, Under Armour said it raising its fiscal 2026 adjusted operating income outlook, reflecting the expected financial benefits of the company’s expanded restructuring and transformation initiatives and ongoing operational efficiency improvements.