Clarks intensifies marketplace presence around the world

Clarks is ramping up its digital focus with the endlessly reinvented heritage footwear brand expanding its digital presence with a number of new launches on digital marketplaces globally.

That includes a varied selection of big names such as Shein, Walmart, Target, Secret Sales and TikTok Shop. 

In the UK, it has recently gone live on Shein and Secret Sales, while across Europe, the brand will expand onto Secret Sales Netherlands and Dress for Less before the end of the year.

In the Americas, it’s already been established on eBay for five years and has recently expanded to Shop Simon, Shein, and Walmart, with Target joining the line-up in December.

And it continues to build its presence on TikTok’s shopping platform. Launched in Singapore and Malaysia this time last year, its TikTok Shop has now expanded to the UK and Americas, with Europe to follow in 2026.

The company said all this activity will help it “reach new consumers and make it easier for them to discover and buy its products online”.

The expansion into marketplaces follows the brand’s September news of its planned first owned digital marketplace in the UK. That will launch in early 2026 on clarks.com and will carry “multiple trusted brands alongside Clarks, offering customers greater choice and convenience”.

Joe Ulloa, president of Clarks UK, ROI & Europe, said the move “helps us meet customers where they are”.