Bleue Burnham is the winner of the 2025 British Fashion Council (BFC)/GQ Designer Fashion Fund, a historic win as it’s the first time the prize has gone to a jewellery label since its inception in 2013.
Beating Clothsurgeon, Harri, Labrum London and Saul Nash, Burnham’s seven-year-old brand will get a £100,000 cash prize and the designer will benefit from year-long business mentoring and pro-bono support, including legal services and systems support.
The win comes after he was shortlisted for the past two years for his pieces that blend human culture with the natural world for a new twist on contemporary luxury.
BFC CEO Laura Weir said: “Bleue’s vision is bold and tender in equal measure and offers a fresh perspective on what modern jewellery design can be… a powerful recognition of craft, expression, and pioneering creativity.”
And Adam Baidawi, head of editorial content at British GQ, added: “The brand’s considered approach to design reflects the ethos we look to champion with this fund: distinct, modern, and sophisticated.”
Meanwhile, Pandora and the BFC have also announced the winners of the inaugural Pandora x BFC Student Prize 2025, “recognising exceptional emerging talent from across the BFC Colleges Council network”.
Elizabeth Knight (Design pathway) and Jack Kaplan (Communications pathway) were named this year’s winners, each receiving a £5,000 prize “to support their creative journey”.
The new prize offers a platform for Fashion Design and Communication students to respond to the theme of BE LOVE—Pandora’s global brand campaign and call to action. The initiative invites students to “challenge cultural norms and traditional representations of love, while embedding sustainability, craftsmanship, and community at the heart of their work”.
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