Global sportswear brand Champion has widened its association with combat sports, signing Irish fighter Katie Taylor to a multi-year deal. The association has been sealed ahead of the bell ringing for her highly anticipated third bout in the series against Amanda Serrano at Madison Square Garden, airing live on Netflix on 11 July.
The link’s understandable, given Taylor’s “a force in the ring… becoming synonymous with grit, greatness, and unshakable belief and is considered by many to be the greatest female fighter of all-time”, says Champion.
And there’s another good reason for the association: the second bout in the trilogy drew 74 million viewers globally.
To accompany its support, the brand has lunched a limited-edition ‘KT’ Reverse Weave T-shirt “which pays tribute to her extraordinary career”, as well as a bespoke fight kit and team gear for the Serrano encounter.
The associated apparel line also includes the launch later this year of a “next-generation combat sports range… shaped by deep collaboration and insights from Taylor”.
Following Champion’s signing in May of UFC Heavyweight Champion Tom Aspinall, the latest collaboration “supercharges Champion’s commitment to the world of combat sports, a space defined by discipline, intensity, and the relentless pursuit of excellence”.
Champion’s association with the sport is long-standing and claims “the invention of the hooded sweatshirt”, as well as “pioneering mesh nylon jerseys for football players… Champion has consistently delivered functional, performance-driven gear rooted in athlete insight. Many of these innovations have transcended sport to become cultural icons”.
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