Canada Goose has launched the second seasonal capsule under its heritage label, Snow Goose, from creative director Haider Ackermann.
For the capsule, Ackermann pulled iconic pieces from the Canada Goose archive and reimagined them in breathable fabrics. Key pieces include nylon shorts, ultra-light rain jackets, airy cotton parkas and lightweight utility pants. The collection is characterized by icy blue Arctic Mist and Violet Eclipse purple, that contrast with earthy khaki and beige tones, as well as a series of graphics.
The capsule launches with a global campaign shot by Willy Vanderperre, featuring model Lara Stone. Set against vast desert landscapes, an eclectic cast of multidisciplinary talent highlight the performance legacy of Canada Goose with a modern, boundary-pushing spirit.
“I wanted to peel away the layers with this campaign — of clothing, of convention, of expectation – to resist the predictable. It’s a quiet rebellion. The images are just a little disorienting; to make people pause and question their perceptions of what a collection for Canada Goose could look like, how it could be styled and photographed. We’re playing with beauty, with freedom,” said Ackermann.
As part of the launch, Ackermann also unveiled the capsule with a three-day desert expedition for his close friends, across Utah, dressed head-to-toe in the new collection.
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