Crocs to open its first London outlet store this year

Crocs will enter the outlet sector in London for the first time this year having signed a five-year lease for a 1,456 sq ft unit at Wembley Park’s London Designer Outlet.

LDO has attracted a raft of big names in recent periods with the latest openings including French Connection, Rituals and Miniso.

The premium fashion and lifestyle outlet destination will be home to Crocs adults’ and kids’ lines, as well as a wide variety of the popular Jibbitz charms that personalise individual shoes.

LDO is a popular shopping destination, and like others in the booming outlet sector, has seen strong spend from “a diverse, brand-savvy shopper and affluent shopper, keen to access quality, premium brands at an affordable price”.

It also said that shoppers under the age of 44 made up over half of LDO’s total spend during the past year, and the aforementioned brands that have opened there have a particular appeal for this demographic.

Matt Slade, Retail Director at Quintain (the property investment and development business behind Wembley Park as a whole), said: “Crocs is a globally recognised brand that taps into the huge footwear trend among the dynamic, young and brand-savvy shopper demographic that we see here. LDO sits immediately within the buzz of London’s fast-growing, vibrant new neighbourhood with a diverse multi-generational audience and international students on the Wembley Park doorstep, while enjoying year-round high footfall driven by its iconic location next to the Wembley Stadium and excellent connectivity with London and commuter hubs.

“As a must-have and innovative brand, Crocs strengthens our position as London’s haven for shoppers seeking on-trend, premium footwear and trainers at affordable prices.”

The Wembley Park district sees footfall of 16.4 million a year made up of residents, office workers, day visitors and event-goers. As part of this, LDO attracts a big chunk of that footfall. Managed by Multi-Realm, it has 70 outlet stores, restaurants, and coffee shops across 265,000 sq ft of retail and leisure space.