Gant opts for early renewal of eyewear deal with Marcolin

Gant has linked up with Marcolin until 2032. The two companies have announced the early renewal of the exclusive licensing deal for the design, manufacture, and global distribution of the American label’s sunglasses and prescription frames.

The collaboration originally launched in 2013 and has clearly been a successful one for both businesses. It features contemporary sunglasses and optical frames inspired by Gant’s preppy style along, the companies said, with more refined European influences.

Gant was founded in 1949 as a shirtmaker and became a major American sportswear trailblazer. The brand is now present in 81 countries and over 650 stores globally.

Not that Marcolin itself is small. The eyewear specialist manages a massive brand portfolio that includes its own labels as well as major licenses for big-name brands, such as Zegna, Tom Ford, K-Way, and Max Mara.

The Gant deal isn’t the only renewal Marcolin has announced this month. At the start of June, Marcolin and Guess revealed the early renewal of their exclusive licensing agreement for the design, production and international distribution of Guess and Marciano sunglasses and eyeglasses. The deal, which was previously set to run until 2030, has been further extended until 2040. 

And last month, Marcolin and Adidas also unveiled the renewal of their global licensing agreement for Adidas Sport and Adidas Originals, extending their collaboration through to 2032.